Our Cookie Policy

What are Cookies?

The term "cookies" refers to small data files, as well as similar technologies such as tags and pixels, that are placed on your computer, laptop, or mobile device by websites.

What do we use cookies and similar technologies for?

To enhance the performance of our websites by identifying which areas function effectively and which require improvement.
To gather insights into how you and other users interact with our websites.
To enhance your experience on our websites. For example, cookies allow us to remember the items you have added to your shopping basket and to personalise your browsing experience.
To deliver relevant online advertising, both on our websites and across other platforms. This may involve combining data we already hold about you with information collected through cookies. These cookies may be set by us or by carefully selected third parties and enable the display of advertisements on our websites and on third-party sites.
To assess the effectiveness of our online advertising and marketing communications.

What is Digital Advertising?

When we refer to digital advertising, we mean the advertisements displayed to you while you browse our websites or other sites across the internet. These advertisements may be served by us or by carefully selected third-party partners..

What types of Cookies do we use?

We use cookies to improve your browsing experience, personalise content, and understand how our website is being used. Below are the types of cookies we use and how they help us deliver a better service:

Necessary Cookies: These cookies are essential for the basic functioning of our website. They enable core features like secure login, shopping basket functionality, and seamless navigation. Without these cookies, our site may not perform properly.
Customer Preference Cookies: Preference cookies help us remember the choices you’ve made during your visit—such as your preferred language, region, or items viewed. This allows us to tailor your experience and streamline your interactions with the site.
Analytics Cookies: These cookies collect anonymous data to help us understand how visitors use our website. They provide insights into which pages are most popular, how users navigate the site, and where improvements can be made to enhance usability and content.
Advertising Cookies: Advertising cookies are used to deliver ads that are more relevant to you. They track your browsing activity across websites and help us and our partners display personalised offers and promotions. These cookies may involve limited sharing of data with third-party advertising networks.

Cookie List

Essential cookies:

Essential cookies are required for the core functionality and security of our website. Without them, the site wouldn’t work as it should. These cookies enable smooth navigation, protect your data, and help maintain a consistent, secure user experience throughout your visit. They typically include:

Session cookies – Maintain your login session and remember your actions as you move through the site. These cookies are temporary and are deleted when you close your browser.
Consent cookies – Store your cookie preferences so we remember your choices on future visits.
Security cookies – Help detect and prevent fraudulent activity or security threats.
User session management – Ensure that you stay logged in and can securely access features like your account or shopping basket.
Notification management cookies – Manage how and when notifications are shown to you, ensuring messages aren’t repeated unnecessarily.

These cookies are always active because they are essential for the website to function correctly and securely.

Non-essential cookies:

Analytics cookies: Expiration

_ga: 2 years

_gid: 24 hours

_gat: 1 minute

Purpose: Collect information about how visitors interact with the website, helping to improve user experience.

Advertising cookies: Expiration

IDE: 13 months

_fbp: 3 months

Purpose: Deliver personalised advertisements and track the effectiveness of marketing campaigns.

This covers Google Analytics, Google Tag Manager, conversion tracking and Facebook Pixel.

Tracking logic:

1. Initial visit (anonymous user)

User visits https://thekitchendresser.co.uk/
Essential and Google Analytics cookies (_ga, _gid) are set to identify and track page views and interactions.

2. User selection and interaction

When the user selects certain preferences, fills a form, interacts with specific pages, or clicks buttons:
- Google Tag Manager (GTM) detects the interaction based on predefined triggers (clicks, pageviews, form submissions).
- GTM fires corresponding tracking tags.

Examples of tracking logic:

User Selection	Trigger Type (GTM)	Action/Tag Fired	Tools
Visits specific page (e.g. product page)	Pageview trigger	Google Analytics event: Page viewed	Google Analytics
Clicks on a call-to-action button	Click trigger	Google Analytics event: Button clicked Facebook Pixel event: Lead / Conversion Google Ads Conversion tag	Google Analytics, Facebook, Google Ads
Fills and submits a contact form	Form submission trigger	Google Analytics event: Form submission Google Ads Conversion: Lead form Facebook Pixel event: Lead	Google Analytics, Google Ads, Facebook
Purchases a product	Transaction & Conversion trigger	Google Analytics: Purchase event Facebook Pixel: Purchase event Google Ads Conversion: Purchase	Google Analytics, Google Ads, Facebook